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I like the idea that a painting can present itself directly to any number of viewers, in various cultural settings, and on a variety of levels. Nice to think that the shared visual language of painting and photography can produce an element of global culture that might transcend any specific location.
The universal that I see in what we call "art" is the veracity of the intentions of the producer. I feel that this veracity is more important to the quality and durability of the produced item than either "form' or "content".
My aim is to design work that presents itself clearly on first impression, and continues to reveal it’s content beyond that initial encounter.
Perhaps in common with many others, I wish to make my work durable to the passage of time and trends.
The pursuit of 'sustainable 'possibility' is a goal and an ideal.
Biff Elrod
2012
New York City
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